March 10th: Customer & Competitor Analysis
Join us for our next Business & Bagels event featuring Duke Executive Education faculty member, Professor Chuck Bamford, an expert in business strategy and entrepreneurship. Sharing real-world examples and the measurable, results-oriented methodology that he uses to deliver results for organizations, Professor Bamford will address specific issues of strategy design and implementation that will have your organization focused on areas that provide true competitive advantages.
Staying Ahead of Your Competitors
Can you identify your competitors? Your customers most likely can. A problem in most organizations is that they are unable to determine what separates themselves from their competitors AND they are not effectively engaging the entire company in implementing their strategy. Without both, an organization cannot stay ahead of the competition. Instead, a company is left with a strategy that employees see as irrelevant and an implementation endeavor that goes nowhere. What needs to change is that your strategy must lead to performance.
Your strategy starts with your customers and how you compare to your direct competitors. Having a detailed understanding of how your competitors are winning over customers and identifying what sets your organization apart is crucial in order to develop your strategy.
Professor Bamford will explain the most efficient means for examining and understanding competitive threats, how to identify your perfect customer, and how to position yourself so that your competitor’s customers are choosing your company over theirs.
Learning Outcomes:
- Define and analyze your customers and competitors from a strategic perspective
- Identify a REAL strategy that separates your organization from your competitors such that customers will bypass those competitors
- Understand how to find the perfect customer for your competitive advantages